Online usage for TVCS

Equity is increasingly seeing television commercial (TVC) contracts which include “all online usage” and “third party websites and online usage”.

Members are advised to limit online usage of commercial material as much as possible in the contract or to negotiate a fee which recognises the difficulties of removing the advertising material from online circulation after the expiry date.

If third parties are allowed to use the advertising material online it becomes almost impossible to control the usage. The ongoing circulation of your TVC will reduce your ability to get other commercial work. If you are doing a television commercial (TVC), please discuss the impact of any online usage with your agent or contact Equity for advice on 1300 65 65 13.