Do you believe that a thriving cultural sector matters to a strong civil society? Are you passionate about equality at work? Do you want workers in the media and creative industries to have good jobs with fair pay where their work is respected?

Apply to work for MEAA. This is an opportunity to use your digital marketing skills with a clear purpose – to help MEAA drive membership growth and expand its influence.

This role works as a part of a team committed to developing innovative ways to secure good jobs and equality at work by building leaders and acting together to make change.

Key accountabilities:

This role reports to the Director, Communications, Marketing and Digital Growth, and is accountable for the performance of the union’s digital marketing channels, specifically the following outputs.

1. Create, maintain and manage member journeys, incorporating email, SMS, social media and other digital channels.

2. Manage the union’s advertising campaigns, driving increased return on investment across social media, search and other digital advertising.

3. Work in the iMIS EMS/CRM to ensure good data is systematically inputted, to underpin quality data insights, engagement scoring and tracking, and to help drive an evidence-based approach to digital membership growth strategies.

Key skills:

 This role is a digital marketing professional who can work across channels to lift engagement with channels and drive return on investment from digital advertising.

1. High level of skill in creating, maintaining and improving the performance of email journeys, and connecting these with other communications channels such as SMS, direct member conversations (conducted by the membership team) and social media.

2. High level of skill in creating and managing digital advertising campaigns, driving strong return on investment for the union’s advertising spend.

3. Experience working with developers towards search optimisation, including through content marketing.

4. Experience working with CRMs to ensure data from digital channels is inputting to the database, using insights from CRM and creating/tracking engagement scores to drive continual improvement of digital marketing approaches.

5. As the copy writer for all digital marketing materials, this role requires excellent writing skills across all digital formats, including email, web, text and social media.

6. Stakeholder engagement: This role requires cross-organisation engagement and collaboration, supporting the DCMDG with strategic leadership across the organisation (laterally) to ensure strong connection between the digital marketing tactics and areas such as database management, member contact centre, and organisers.

Details

The position is available on a full-time permanent basis with a competitive package dependent on skills and experience. Benefits include 13% employer contribution to superannuation, 5 weeks annual leave each year, 1 RDO every 4 weeks, plus an additional 3 days leave between Christmas and New Year. Salary sacrificing is available.

Aboriginal and Torres Strait Islander people are encouraged to apply.

MEAA has made adjustments to its Redfern office to allow for people with a disability to participate.

Applications close on Friday August 15, 2025. Please forward your CV and covering letter marked attention to Jennifer O’Brien at  jobs@meaa.org

Do you believe that a thriving cultural sector matters to a strong civil society? Are you passionate about equality at work? Do you want workers in the media and creative industries to have good jobs with fair pay where their work is respected?

Apply to work for MEAA. This is an opportunity to lead a new marketing and communications team to help MEAA expand its influence and drive membership growth.

The role works as a part of the broader MEAA leadership team, which is committed to developing innovative ways to secure good jobs and equality at work by building leaders and acting together to make change.

Key accountabilities:

This role is accountable for membership growth, driving five specific measurable outcomes:

1. Build positive awareness of the new brand and associated campaign(s).

2. Improve member experience

3. Increase volume of new member leads: creating a strong pipeline of potential members.

4. Increase conversion of leads to members: drive conversion strategies with digital tools and by working with organisers and campaign teams.

5. Increase member retention: working closely with member services to increase loyalty and retention and identify points of risk in the membership journey, employing targeted strategies to increase engagement with the union.

6. Drive engagement with underserviced members, not engaged through the union’s broader organising efforts towards workplace agreements (EBAs).

7. Demonstrate the impact and influence of the union’s work in the interests of members.

 Key skills:

This role is a digital-first communications and marketing professionals with great people skills.

1. Leadership and stakeholder engagement: This role requires cross-organisation engagement and collaboration, leading people within the marketing and communications team, but also providing strategic leadership to people in other parts of the organisation (laterally) to join-up the marketing and communications function with other teams critical to the success of member growth activities.

2. Data-led digital marketing and communications: This role requires deep experience developing and executing data-led marketing and communications strategies to generate sales/member leads and convert these into growth. The role requires experience working with EMS/CRM systems to track engagement and success of strategies employed, to drive continual improvement across the key accountabilities. Understanding how to effectively create, track and improve engagement scores will be highly valued.

3. Digital channels: The role requires a clear understanding of how to use the dominant digital marketing channels and tools to drive engagement. This includes working with email and SMS to build customer/member journeys for engagement and growth and using social media channels to drive engagement and generate leads.

4. Content creation: While this role will include team members reporting to you who develop content, you will provide strategic direction and leadership to content creators, meaning it requires a strong familiarity with best practice content strategies across all platforms.

5. Public affairs: The role requires a familiarity with public affairs issues, whether through experience in organisations affected by public policy, media, or social issues; or from working in a membership-based organisation, NGO or corporate affairs context.

6. Unions: The role requires an understanding of the role of unions in society, and ideally some experience working in a membership-based organisation. 

7. Writing: As the final quality control on materials developed across the function, this role requires excellent writing and editing skills across all formats, including Board briefings, web and digital content, media and social media.

Details

The position is available on a full-time permanent basis with a competitive package dependent on skills and experience. Benefits include 13% employer contribution to superannuation, 5 weeks annual leave each year, 1 RDO every 4 weeks, plus an additional 3 days leave between Christmas and New Year. Salary sacrificing is available.

Aboriginal and Torres Strait Islander people are encouraged to apply.

MEAA has made adjustments to its Redfern office to allow for people with a disability to participate.

Applications close on Friday 15 August 2025. Please forward your CV and covering letter marked attention to Jennifer O’Brien at  jobs@meaa.org

MEAA’s Sydney conference room is available for hire during business hours on weekdays, with discounted rates for members.

Seating configuration, amenities and conditions of hire are available here.

MEAA is located at 245 Chalmers Street, Redfern.

To make an inquiry, fill in the booking form.