Storyology 2015: Create! Innovate! Inspire!


11/11/2015 - 14/11/2015
8:30am - 4:00pm
The Chauvel Cinema in Paddington, Sydney

Australia’s festival of media returns to Sydney.

Storyology 2015 brings forth international storytellers, technology innovators and inspiring speakers from the world of television, print, film, radio, digital and social media.

Get direct access to media thought leaders changing the way we work right now. See inspirational sessions by industry leaders, attend masterclasses in technical and craft knowledge, hear debates on contemporary issues. Early-bird discounts available through Oct. 26, 2015.

This year’s lineup of international speakers features:

Amy O’Leary
Editorial director, Upworthy
Reading the readers: Putting data to work From The New York Times to Upworthy, Amy O’Leary shares what she’s learned about the power of data – how to embrace it to figure out your best storytelling strategy and find your widest possible audience.

Jeremy Gilbert
Director of strategic initiatives, The Washington Post
Old dog, new tricks: The Washington Post’s marriage of storytelling and tech Legacy news must differentiate themselves. And great reporters need great tools. Gilbert shares how tech is reshaping the creation, consumption and distribution of stories at The Post — as well as the revenue possibilities.

Áine Kerr
Managing editor, Storyful
Lightbulb moment: Five lessons you can learn right now from Storyful. When Áine Kerr saw big news stories playing out on social media rather than the prestigious newspapers that employed her, she jumped ship for the Dublin-based startup Storyful. There she’s had the full startup experience – from being unable to replace the lightbulbs to having more than 90 staff globally. In pursuit of new revenue streams, Áine led Storyful’s expansion into viral video. She’ll talk about what media companies can learn about sustainability from Storyful’s growth story, and about journalists’ role in the business side in the new media economy.

Dan Archer
Independent graphic journalist
Building a world: Immersive visual storytelling Dan Archer is a graphic journalist who recently created a virtual and interactive recreation of the scene of Michael Brown’s fatal shooting in Ferguson, Missouri – made up of 3D simulations and web comics. From that Oculus Rift-driven virtual space to his more analogue live-sketched interviews, Dan is creating a new form of journalism. He’ll talk about how his experiments could creep into newsrooms, and what skills journalists creating this kind of work will need.

Adam Sharp
Head of news, government & elections, Twitter
The new 140: How to break news on Twitter News breaks on Twitter now. But with photos, video and Periscope live-streaming, we’ve moved on past just 140 characters. Adam Sharp from Twitter will talk about what these changes mean for how news is distributed and consumed, opportunities for journalists and storytellers, and how to curate when perspective matters just as much as content.

What people said about Storyology 2014:

“With so many media professionals wringing their hands about the future of journalism and story telling many of the speakers spent the time re-framing crises as opportunities.” – Sam Wallman

“Every now and then we need a reminder about why we do what we do. A little flash of inspiration to reignite that passion for journalism.” – Jessica Longbottom

“One of the highlights was not only being able to hear an amazing array of national and international speakers but also being able to meet and talk with some of them personally.” – Jo O’Dowd